Contrary to popular belief, setting up your own multi level marketing blog is one of the easiest ways to establish credibility and make yourself approachable in this cold world of online marketing. It’s also one of the least expensive ways that you can bring people into your business as customers or team members – in fact, it can be absolutely free like my blog!

Why would you want your own multi-level marketing blog?

First of all, it’s quick and easy to set up and can immediately establish you as a professional and authority in the industry.

It’s also a great place to refer family members, friends and others that you come across in your offline marketing efforts and that are interested in what you do.  Besides being a great reference for people that you have contact with on a regular basis, your blog can actually attract people who you’ve never even met before.

If you already have an established team, you can also use your blog to communicate with them about whatever you feel is important: training calls, product information, new tools that can help them, opinions about news in the industry, etc.

How do you set up your own multi level marketing blog?

The first concept which should be clear in your mind is that you don’t want your blog to be all about your network marketing company and/or the products/services it offers. Instead, you could focus on a theme that your MLM deals with, like health or nutrition, or you can make your blog so that it answers questions and deals with problems in the network marketing industry in general (like this one aims to do).

The reason for this is that, although very few people will be interested in your network marketing company specifically, very many will have concerns about their health or some of the other themes that your company deals with. Or they will be interested in how they too can make an extra income from home. Or how they can start their own business that allows them freedom and flexibility.

Network marketing provides possibilities that people are looking for. . .and you can speak about them in your blog.

Your blog should give your visitors what they are looking for, offer instruction, advice and tips that can help them solve their problems.

Where can you set up your multi level marketing blog?

There are many platforms to choose from. If you are new to blogging, I highly recommend starting with Blogger because not only is it free, but you can actually earn money from the AdSense ads that are automatically placed on your blog. Blogger doesn’t offer all of the features that some of the other blog platforms (like WordPress and SquareSpace for example) do but it’s a great place to start and you can actually export your Blogger blog to another platform later on if you decide that’s the route you want to go. This blog started out on Blogger and I exported it to WordPress later on (which was much easier than I imagined).

So, let’s get started with your Blogger Multi Level Marketing Blog

After you’ve set up your account, the first thing you want to do is post an article that’s somewhere between 400 and 600 words long. You can write about anything at all that is related to the theme of your MLM company or network marketing in general and feel free to include your opinions and recommendations. . .that’s what blogs are all about.

Eventually, you will definitely want to do some keyword research to include popular search terms in your articles.

You can search for terms here https://adwords.google.com/select/KeywordToolExternal. This is how your posts can be picked up by the search engines so when people type in certain words, your blog will come up in the results.

How do you know who’s visiting your multi level marketing blog?

One of the main goals of having your own blog is to generate customers and leads for your business so it’s important that you have something incorporated that can capture the contact information of your visitors.

Set up an auto-responder account with AWeber, GetResponse, IContact, Oprius or any of the other services out there and put a form on your blog. I highly recommend Oprius since it’s both an auto-responder and an organizational service all in one. . .I for one need all the organization help I can get. You’ll have to offer something to your visitors in exchange for them giving you a contact name and email address, phone, or whatever other contact details you want. Some examples of things to offer include a free newsletter, a free e-book or free training.

If all of this seems overwhelming, just start with the multi level marketing blog itself and I can teach you the rest later in my free training. Remember that the key to maintaining an effective blog is consistency. Be consistent with your posts and offer original advice and opinions that you’ve accumulated in your network marketing experience. . .and you’re off to a running start!