The Multi Level Marketing Product – What to Look for And What to Avoid

We’ve been over the basics of what constitutes a good network marketing opportunity. And the the product or service offered is just one aspect that you need to evaluate . . .but it is an extremely important one. . .

I just watched a short video narrated by Darren Falter, author of How to Select a Network Marketing Company. According to him and the top network marketers that he interviewed. . .

There are 7 qualities that define a good network marketing product.

Many of us already realize how important these qualities are but it’s great to see them portrayed as crucial to your network marketing success so I thought I would put them here in black and white.

Perhaps most important of all is how consumable the multi level marketing product is. Will it be used (and used up) on a regular basis? Or is the product something that you buy once and it lasts forever?

You want to make sure you’re representing a product that people will need over and over again.

Some products are more consumable than others. . . the important point is that they are used on a regular basis.

Is the product or service emotional? Does it stir up feelings of excitement, enthusiasm or any other emotions in any way? If so, it’s doing well so far in the process. If not, you may want to move on in your search, depending on the answers to the rest of the questions about what defines a good multi level marketing product.

Are people used to buying this product in the direct sales market rather than from retail establishments?  If not, it might create some difficulties for you in your business. If people are not used to purchasing these products through direct sales, you’ll have a hard time getting them to change their minds now.

Is the product unique? Does it stand out in any way? Does it have a unique angle?

A good multi level marketing product should be unique. . .but make sure that it is “believably unique” as well.

If something seems far-fetched or too good to be true, check it out a little further. A product can be unique if it has a unique ingredient, a unique patent or trademark, a celebrity endorsement, or unique branding or packaging.

How timely is the multi level marketing product? Is the demand for this product huge right now? Timing is everything. Don’t be fooled into thinking that it’s better to start selling a product before it’s really popular.

Don’t speculate on how great a product will be. You can only make money on what is doing well right now.

How stable is the multi level marketing product? How long has it been around and how long will it last? Make sure you choose a company that has been around long enough to prove its worth. A good benchmark is usually about five years.

Is the product/service valuable? It needs to be perceived as being at least worth its price and maybe more. Would you buy it in a retail store at the same price? If not, then people will be tough-pressed to purchase it from you.

The multi level marketing product is just one aspect you need to consider when making a decision about joining a network marketing company or if you’re analyzing the company you are already involved with. There are lots of network marketing products that meet the above criteria – just make sure that you have the other important elements in place like a communicative team with a proven system and training and you’re in the right place.