My MLM tips are usually short, inspiring videos that I pick up somewhere along the way and feel are must-sees. This is one of them – and I have to admit I didn’t find it myself, but got it in an email from Ty Tribble who a leading MLM blogger. So, checking out his stuff is also well-worth your time.

Just go ahead and watch the Seth Godin leadership video now. I’ll summarize it just below the video but you just need to watch it. . .it’s just a little over 15 minutes and touches on all the main points of succeeding in MLM (or really, any kind of business) today.

If you don’t know who Seth Godin is, he is, among other amazing things, the guy who coined the phrase “permission marketing” which has changed how we market and sell things today. He has also written several books that have been translated into numerous languages, and he is a very entertaining and inspirational public speaker.

He speaks in this video about the tribes we lead (or we should lead). He emphasizes the extremely important point about creating a movement, and examples of what that means and why it is essential to our success. We create a movement by (1) telling a story to people who want to hear it (2) by connecting a tribe of people who are desperate to be connected (3) and therefore leading a movement, and (4) making change.

He poses three questions at the end of the video:
1. Who are you upsetting?
2. Who are you connecting?
3. Who are you leading?

Check out the Seth Godin Leadership video for the right answers!

MLM prospects. I personally hate that term. It’s right up there with “newbie” and “guru” in my hated common MLM industry terms list. To me, “MLM prospects” conjures up the image of some sort of property or something, not the real, living, breathing, PEOPLE that they really are, who have an entrepreneurial spirit, a strong will to change their lives, and a desire to help others.

I prefer to think of “MLM prospects” as “potential team members” or “future team members”. Sure, it’s longer, but doesn’t that sound more humane? And that’s what your goal is. . .to have more team members that you can build a relationship with and a business with.

Having said that, there are some really important things that you need to know about your potential team members. If you don’t have the following facts that I share below ingrained in your mind, whatever you may be doing in terms of marketing to these individuals will not be effective. . .so pay attention.

What scares your potential team members? I mean, what REALLY scares them? What really keeps them awake at night? What is constantly on their mind, even when they are doing other things? This shouldn’t be too hard to answer. What scared you enough to start checking out “non-traditional” business models like network marketing? Did you lose your job or retirement? Did you feel that you were losing touch with your kids, and you would never be able to get this time back? Or were you (are you) most scared about investing any money in an MLM opportunity, something that up to 90% of people cannot turn into a reliable source of income.

Were you (are you) scared about wasting money that you didn’t (don’t) even have in the first place? Most are scared about what people think and terrified of “selling”, because they haven’t yet learned that effective selling in today’s world has nothing to do with the “hard sell”, but everything to do with refining yourself, so that others actually seek you out. They are afraid of failing, and being called stupid, and all of those things that you were (or still are) afraid of.

See, these “MLM prospects” are real people, just like you. Why is it so important that you realize that? First of all, it’s much easier to build relationships with real people than with some sort of score that you have to reach in order to hit your month’s goals.

In order to find your potential team members, you need to really understand how they feel, and where they are looking for solutions. Then, you need to be in that place, and you offer what they need. Relating to these real people as potenial or future team members, rather than “MLM prospects” is crucial to the growth of your business, and the development of your team members’ businesses.

In my Smart MLMer free training course, I go into great detail about 10 more facts that you absolutely need to know about your future team members in order to bring them on board with you. Ignoring or simply not being aware of these facts means wasting countless hours of time, not to mention money, on recruiting “MLM prospects” and having nothing to show for it. After you’re armed with these essential facts, I then show you step-by-step EXACTLY how to use them correctly to bring in highly qualified team members for your business. . .without you spending a dime.

Searching for Unique Network Marketing opportunities?

Do you know what REALLY makes a Network Marketing company stand out? Is it the company’s revolutionary products? Is it the killer compensation plan or the support system?
Sure, these things help. . .

But do you know what REALLY makes the company unique? It’s YOU. Yes, YOU!

It is what you think about the company and its services. It’s how you share information about the company. It’s how you help other people like you to achieve success with this company.

One of the most basic key components that is often overlooked by Network Marketers is the thorough understanding of their target markets.

Why? Well, for one thing, in the old model of Network Marketing it was taught that EVERYONE is your target market so there really was no need to break it down.

Secondly, many Network Marketers get so caught up in promoting their product and sales and numbers, that they forget to listen to whoever happens to be in front of them or on the other end of the line.

But the reality is that no one buys anything because of what it is. They buy it because of what they will get out of it. They buy it because they have a problem that needs solving and they believe a certain product or service will be able to do that. Same goes for your Unique Network Marketing opportunity.

What are you selling your prospects? A plan for financial freedom. A secure future for their kids. An escape from the stifling grip of a corporate employer. A flexible work schedule. A way to pick up the pieces after they have lost their old job. . .

Those are just some problems that people are tryint to solve with a Unique Network Marketing opportunity.

Do you understand them? Chances are you’ve been in their shoes. . .You know their worries, fears, challenges, dreams, goals, likes, needs and interests. Let them know that. Your goal is to become the solution to their problems and the step towards their dreams.

People will join you because they see YOU as the person who is going to help them solve their problem(s).

Stop selling prospects on your Network Marketing opportunity – they don’t care. You are a means to an end. Sell yourself and your marketing system and do so though educational marketing. Provide valuable information and step-by-step how-to plans in your style and words – be yourself and be unique.

Anyone who has ever acquired wealth has done so by solving other people’s problems. That’s the formula for making money. People are willing to pay money for solutions, especially, believe it or not, in this economic crisis.

Unique Network Marketing starts with YOU – not your company.

How To Be Network Marketing Professionals

The importance of being professional for anyone in business should not be underestimated. And I believe it’s even more crucial for Network Marketers since we’re up against a history of unprofessional behavior.