How to Advertise Your Website with PPC – Part 1

You can find a ton of information these days on how to advertise your website for free and I’ve talked about some of them in my previous posts. But there is another really effective way to advertise your site and it does cost a little bit of money. For a lot of beginners, it can end up costing a lot of money because they haven’t learned how to do it the right way. This is an introduction in a series of articles which will show you how you can get started the right way with PPC (Pay Per Click) advertising.

Let’s start with a definition: What is pay per click (PPC) advertising?

When you do a search for anything on the internet, be it “fuzzy slippers”, “things to do on a rainy day”, “best pizza in Chicago”. . .whatever it may be. . .you will get pages of results. You may have never noticed it before, but the results you see on the right-hand side of the screen are pay per click advertisements. And if you happen to click on any of those ads, the person who placed the ad will pay a fee to the search engine for having allowed the ad to generate a click and, of course, a possible lead or customer.

What I love about how to advertise your website with Pay Per Click is that. . .

YOU ONLY PAY WHEN YOU GET QUALIFIED AND MEASURABLE RESULTS!

What other types of advertising can promise you that?

But before you go out and jump on the pay per click bandwagon, you need to learn some important things so that you don’t make the common mistake of so many beginners and end up spending more money that you planned.

First of all, I recommend that you get started with google. There are tons of other search engines out there but google is fairly easy to use (if you keep up with all of their rules and restrictions), inexpensive to set up an account with ($5.00), and it gets the most traffic by far compared to the other search engines.

The next thing you need to understand when it comes to how to advertise your website with PPC is the whole concept of keywords. Keywords or keyword phrases are the terms that people are typing in to their search engines (so “fuzzy slippers”, “things to do on a rainy day”, “best pizza in Chicago” in my examples above are all keyword phrases). The reason that you need to understand what these are and how they work is because you will be constructing your ads around these keyword phrases. And the reason you need to construct your ads ads around these phrases is that your ads will then appear when someone types in the keyword phrases that you have targeted.

So, for example. . .let’s say I own a pizzeria in Chicago. I do my keyword research (which I will explain how to do in the next article) and find that 3,600 people per month are searching for “best pizza in Chicago” . . .and, by the way, that number is correct. . .I looked it up. . .

So, my ad should contain that keyword phrase as early on in the ad as possible and should look something like this:

Best Pizza In Chicago
Taste What Everyone is Raving About. . .
www.LaurasPizzeria.com

Now, when someone types in “best pizza in Chicago”, my ad will appear somewhere on the right of the search results.

HOW HIGH it appears on the page all depends on how much you bid for that keyword in comparison to what others are bidding for the same keyword. And this is where things get a little trickier!

So I will leave that for the next article on how to advertise your website with PPC. or you can check out my vidoes on this at www.OnlineBizHelp.info, and, in the meantime, I think I’ll order a pizza!