This article is a continuation of How To Advertise Your Website with PPC – Part 1. In that article, I just explained exactly what Pay Per Click (PPC) advertising is and why you might want to try it.

This article will explain how to sign up with Google Adwords. It’s worth mentioning that you can do PPC on a varitey of search enginges (Yahoo, MSN, 7Search, etc. – there are hundreds more) and the basic principles apply. But Google is a good place to start because it gets the most traffic and it’s very inexpensive to get started ($5.00) compared to some of the others.

For a more visual idea of how to go about this. . .go to my PPC tutorials on YouTube.

So, how do you get started with Google Adwords? It only takes $5.00 and a couple of minutes:

1. First go to www.Adwords.Google.com and click on START NOW.

2. Choose the option that best fits you. If you already have a google account that you use for other services, click on the first option. If you are completely new to all of this, click on the second option.

3. Enter in your email and a password for your account and fill in the security code. If you don’t get the security code the first time, don’t worry. . .it will allow you to re-do it until you get it right.

4. Enter in your time zone. Select the currency that you use. Hit continue.

5. Google will send you an email to the address that you gave them and you will need to open it and click on the link that they provide you in order to activate your account.

6. Once you’ve verified your address, you will be taken to a screen where you click continue.

7. Here is where you create your first campaign. Don’t worry to much about this first ad because creating this ad is just one of the steps you need to go through in order to get your account going and you don’t want to spend to much time with it. In fact, after you create this one, I would suggest that you “pause” it until we get into the lessons about how to write an effective ad.

8. Create a new campaign. Name your campaign with the general subject you will be advertising. Within each campaign, you will have several more specific subjects. So, for example, one of my campaigns is called MLM. All of my ads in this campaign target a specific keyword related to MLM (MLM tips, New MLM, Green MLM, etc).

9. Choose a geographical region that you want to target. You can leave the US/Canada bundle or you can add other countries.  Choose your language.

10. Choose manual bidding and put in an amount you want to spend per day. Choose a low amount right now. In the next article, I will show you how you can get a good number of clicks for very little money. I recommend putting $3.00 to $5.00 per day for now. Hit save and continue.

11. Create your (dummie) ad. Write a headline and text to fit what you are advertising. Again, this is just a “fake” ad that we are creating so you can go in later and change or delete it. I will be showing you EXACTLY how to do your ads in the next article. For now, just put in some words that fit. Put in a valid Display URL (this is what people will see in your ad) and then a valid destination URL. I will go into more detail about these in the next article – there is some important info that you need to know before entering these URLs.

12. The keyword box. This requires a lot of information. For now, choose any keyword that is relevant to your business. Just choose one. I will show you how to find effective and inexpensive keywords in the next article.

13. Bid on your keyword. Put in 5 cents (at the most) for now. I will go into detail about this in a future article.

14 Save and continue to billing.

15. Select your billing territory and how you want to pay. I suggest you choose the post-pay billing option. Continue.

16. Yes, I agree. Continue. Enter in your card info and continue. Save and activate.

17. Go back to your first ad and pause it for now. Go back and click on the ad that you have just created. You will see it at the top of the page and you will see that it has a little green dot which says “enabled” next to it. Mover your mouse over that area and you will see a drop-down box. Here you can click “pause” in order to pause this dummie ad.  The next article will show you how to create GOOD ads that will get you inexpensive clicks.

I happened to come across this REALLY inspirational video about the team of all teams and how teamwork separates the winners from the losers – we all can learn a lot from them! Watch it here – it only takes a couple of minutes and it’s well worth it. . .

At what level does your team operate?

Is it time to raise the bar?

Are you building your team around shared values?

Is your team a part-time activity or a 24/7 commitment?

Effective leaders are upfront and lead by positive example.

Successful leaders embrace the power of teamwork by tapping into the innate strengths of each individual member.

What’s the level of trust on your team?

Are your goals in tune with your values?

Synergy happens when qualified people align on a common objective.

Each member has a role in the team’s success.

Does your team prepare to win? DO YOU?

A can-do attitude makes the impossible . . .possible!

By confronting our failures, we come closer to reaching perfection.

Is your team ready to take off and reach new levels of success? ARE YOU??

How to Advertise Your Website with PPC – Part 1

You can find a ton of information these days on how to advertise your website for free and I’ve talked about some of them in my previous posts. But there is another really effective way to advertise your site and it does cost a little bit of money. For a lot of beginners, it can end up costing a lot of money because they haven’t learned how to do it the right way. This is an introduction in a series of articles which will show you how you can get started the right way with PPC (Pay Per Click) advertising.

Let’s start with a definition: What is pay per click (PPC) advertising?

When you do a search for anything on the internet, be it “fuzzy slippers”, “things to do on a rainy day”, “best pizza in Chicago”. . .whatever it may be. . .you will get pages of results. You may have never noticed it before, but the results you see on the right-hand side of the screen are pay per click advertisements. And if you happen to click on any of those ads, the person who placed the ad will pay a fee to the search engine for having allowed the ad to generate a click and, of course, a possible lead or customer.

What I love about how to advertise your website with Pay Per Click is that. . .

YOU ONLY PAY WHEN YOU GET QUALIFIED AND MEASURABLE RESULTS!

What other types of advertising can promise you that?

But before you go out and jump on the pay per click bandwagon, you need to learn some important things so that you don’t make the common mistake of so many beginners and end up spending more money that you planned.

First of all, I recommend that you get started with google. There are tons of other search engines out there but google is fairly easy to use (if you keep up with all of their rules and restrictions), inexpensive to set up an account with ($5.00), and it gets the most traffic by far compared to the other search engines.

The next thing you need to understand when it comes to how to advertise your website with PPC is the whole concept of keywords. Keywords or keyword phrases are the terms that people are typing in to their search engines (so “fuzzy slippers”, “things to do on a rainy day”, “best pizza in Chicago” in my examples above are all keyword phrases). The reason that you need to understand what these are and how they work is because you will be constructing your ads around these keyword phrases. And the reason you need to construct your ads ads around these phrases is that your ads will then appear when someone types in the keyword phrases that you have targeted.

So, for example. . .let’s say I own a pizzeria in Chicago. I do my keyword research (which I will explain how to do in the next article) and find that 3,600 people per month are searching for “best pizza in Chicago” . . .and, by the way, that number is correct. . .I looked it up. . .

So, my ad should contain that keyword phrase as early on in the ad as possible and should look something like this:

Best Pizza In Chicago
Taste What Everyone is Raving About. . .
www.LaurasPizzeria.com

Now, when someone types in “best pizza in Chicago”, my ad will appear somewhere on the right of the search results.

HOW HIGH it appears on the page all depends on how much you bid for that keyword in comparison to what others are bidding for the same keyword. And this is where things get a little trickier!

So I will leave that for the next article on how to advertise your website with PPC. or you can check out my vidoes on this at www.OnlineBizHelp.info, and, in the meantime, I think I’ll order a pizza!