Archive for June 17th, 2009

Unique Network Marketing: Putting the Y-O-U in M-L-M

Searching for Unique Network Marketing opportunities?

Do you know what REALLY makes a Network Marketing company stand out? Is it the company’s revolutionary products? Is it the killer compensation plan or the support system?
Sure, these things help. . .

But do you know what REALLY makes the company unique? It’s YOU. Yes, YOU!

It is what you think about the company and its services. It’s how you share information about the company. It’s how you help other people like you to achieve success with this company.

One of the most basic key components that is often overlooked by Network Marketers is the thorough understanding of their target markets.

Why? Well, for one thing, in the old model of Network Marketing it was taught that EVERYONE is your target market so there really was no need to break it down.

Secondly, many Network Marketers get so caught up in promoting their product and sales and numbers, that they forget to listen to whoever happens to be in front of them or on the other end of the line.

But the reality is that no one buys anything because of what it is. They buy it because of what they will get out of it. They buy it because they have a problem that needs solving and they believe a certain product or service will be able to do that. Same goes for your Unique Network Marketing opportunity.

What are you selling your prospects? A plan for financial freedom. A secure future for their kids. An escape from the stifling grip of a corporate employer. A flexible work schedule. A way to pick up the pieces after they have lost their old job. . .

Those are just some problems that people are tryint to solve with a Unique Network Marketing opportunity.

Do you understand them? Chances are you’ve been in their shoes. . .You know their worries, fears, challenges, dreams, goals, likes, needs and interests. Let them know that. Your goal is to become the solution to their problems and the step towards their dreams.

People will join you because they see YOU as the person who is going to help them solve their problem(s).

Stop selling prospects on your Network Marketing opportunity – they don’t care. You are a means to an end. Sell yourself and your marketing system and do so though educational marketing. Provide valuable information and step-by-step how-to plans in your style and words – be yourself and be unique.

Anyone who has ever acquired wealth has done so by solving other people’s problems. That’s the formula for making money. People are willing to pay money for solutions, especially, believe it or not, in this economic crisis.

Unique Network Marketing starts with YOU – not your company.

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New Network Marketing

In the past, the Network Marketing industry’s reputation has been tainted by media reports and stories from those who have failed. Even today it is reported that ninety-five percent of those who attempt MLMs fail–a statistic that is not disputed even by leaders in network marketing. And the media has used these numbers to further their notion that all network marketing companies are scams which anyone involved in network marketing knows not to be the case.

In the New Network Marketing model, as more and more people become successful, the negative perception of the industry is slowly being altered. I meet more and more successful MLMers every day. . .

Here is some common criticisms and counters:

The recruiting methods are less than honest and are designed to line the pocketbooks of a few who “make it.”

This stems from the fact that MLMs use uplines and downlines. In most MLMs, you make money off the sales of people you recruit as well as the product/service that you offer.

However, whoever “makes it” does not do so through dishonest methods. And if you are trained to do business in the New Network Marketing model as I have been, you will see that your upline guides you to success through leading by example.

MLMs are just disguised pyramid schemes.

Legitimate MLMs sell a product or service. Pyramid schemes are about creating levels where money is exchanged without a product or service offered. The government is quick to investigate and shut down pyramid schemes. Network Marketing does not equal pyramid scheme!

MLMs take advantage of poor people who believe they can get rich quick.

The truth is no one should look at a Network Marketing opportunity as a “get rich” scheme or think it will work without a lot of time and effort. Any legitimate Network Marketing will emphasize the strong work effort needed to make the business work.

The 95 percent of the people who don’t make it in an Network Marketing also contribute to the theory that MLM companies are “bad” and don’t work.

But more and more people are reaping the benefits of New Network Marketing models. Here are some reasons why:


New Network Marketers take advantage of the current internet training and resources available to them. Network Marketing companies provide what they believe (or expect you to believe) to be all training materials and marketing information.

However, anyone who has ever been involved in network marketing knows that the traditional training methods don’t work and the provided materials should be avoided in first approach sales.

Now, in the New Network Marketing model, Attraction Marketing is being applied so that Network Marketers are now in a position to reap the rewards of prospects actually seeking them out instead of the other way around.

New Network Marketers work hard.

That is the bottom line. With a Network Marketing company, as with any business, you have to work hard. You have to do the same as with a traditional business–market, fill orders, give excellent customer service and be creative.

Finally, when people hear the words MLM, multi-level marketing or network marketing, they don’t realize that some of the most successful companies in the world are MLMs.

Shaklee, Avon, Pampered Chef and Mary Kay are all very successful Network Marketing Companies. Although not everyone becomes wealthy in the these businesses, many do make a successful living.

As more and more people lose their jobs in this economy and look for other career choices, Network Marketing options are becoming more popular. And as people learn more about New Network Marketing and how to use attraction marketing and the internet to make them successful, the reputation of Network Marketing is changing.

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